Audit Book a strategy call

LinkedIn ads held to a higher standard

A boutique B2B practice, lighter and quicker than an agency. Senior judgement and our own nForce agents, for a select few clients at a time.

Book a strategy call

  • Boutique

    A select few clients at a time. The person who reads your application is the person who runs your account.

  • Seasoned

    Twelve years on every side of the table: in-house, agency-side and fractional, now in one practice.

  • Powered by nForce

    Our own agents do the legwork, working to protocols built over those years and checked before anything goes live.

Pay for judgement, not hours or seats

Three ways to run LinkedIn ads, and what you get for the money

  1. Hire an agency

    You pay for hours, and wait on tickets

    Whose judgement
    An account manager’s, after the senior pitch
    Your time
    A brief, a call and a few days per change
    Your control
    A ticket in someone else’s queue

  2. Buy a platform

    You pay for seats, and do the work yourself

    Whose judgement
    Yours alone
    Your time
    Every change, clicked by your team
    Your control
    Total, and so is the workload

  3. Work with B2B Factory

    You pay for senior judgement, down to the last setting

    Whose judgement
    The founder’s
    Your time
    One sentence, and the change is made
    Your control
    Nothing goes unchecked, and every change is confirmed in LinkedIn
    Book a strategy call

AI-first, so a change no longer takes days, and senior judgement isn’t rationed the way it is at an agency.

Sound familiar?

LinkedIn is running, but the pipeline isn’t moving

  • The report looks fine, but sales says the leads aren’t

    Performance is solid and cost per lead is holding, but the opportunities are the wrong ones, or too few.

  • Every change takes a ticket and a week

    You can say what you want in one sentence. Your agency needs a brief, a call and a few days to do it.

  • Nobody has checked the settings since launch

    Audience expansion and the LinkedIn Audience Network are still on, and bids and forms are rarely looked at again. That is where budget leaks quietly.

  • Spread across too many campaigns

    Too many audiences and ads for the budget, so none of them gets enough data to show what works, and the loss adds up before anyone can tell.

1 / 4

The right blend

Ad type, funnel stage and the next step, matched to your goals

Which formats run, at which stage, and what each one asks for comes from what makes the most sense for your offer, your ICP, previous results and extensive testing.

  • Your offer
  • Your ICP
  • Previous results
  • Testing

ExampleA blend for pipeline5 pairings

LinkedIn ad formats by campaign objective, objectives in funnel order. The marked cells are the pairings in the selected example blend.
FormatBrand awarenessVideo viewsEngagementWebsite visitsLead generationWebsite conversions
Single imageIn this example
Video
DocumentIn this example
Thought leaderIn this example
TextIn this example
MessageIn this example
Conversation
Event
Spotlight

Example blends. Yours comes from your offer, your ICP, previous results and testing.

How it works

Start small, and go further only if it is worth it

  1. An audit

    Start with a free audit of your public ads, or a full, read-only audit of your account.

    How the audit works

  2. A strategy call

    Where the company is headed, what LinkedIn should do for it this quarter, and a straight answer on whether we are the right fit.

  3. The work

    A plan for the quarter, the account rebuilt to our standard, offers and formats tested, and budget moved to what brings leads.

1 / 3

Our standard

Every fix written down, so it stays fixed

What we find once, we check for on every account after

One finding from a full audit of a fictional example account, taken round the loop: found, fixed, written into our standard, then checked before anything goes live.

  1. Found in a full audit

    6of 33 campaigns

    Exclusion list missing

    Customers and partners could see the ads

    Same audit: 4 live with no ads, 22 with one ad

  2. Fixed

    33of 33 campaigns

    Customers and partners kept out

    In all 33, not only the six

  3. Written down

    A rule in our standard

    Exclusions on every campaign

    For every account from then on

  4. Checked

    Before anything goes live

    • Structure
    • Settings
    • Audiences
    • Exclusions
    • Bids
    • Budgets
    • Conversions
    • Ads
    • Copy
    • Forms
    • Links
    • Naming

    Then read back from LinkedIn after every change

Every new finding goes round the same way

Fictional example account, not a client

Asher Yiftachel, founder of B2B Factory

The founder

“Most LinkedIn accounts run on habit. We run yours on judgement, and measure it by the leads it brings.”

Asher YiftachelFounder, B2B Factory

We have helped dozens of mid-market B2B tech companies scale on LinkedIn: the right blend of ad types, funnel stages and down-funnel actions, for measured, sustainable growth.

The founder’s story
  • 12 yearsof LinkedIn ads
  • $27.8Min LinkedIn ad spend over twelve years, across markets and verticals, all B2B SaaS
  • $5K to $12.7MWalkMe’s LinkedIn budget, from $5K in the first month to $12.7M a year at its peak (2015–2023)

Not for everybody

Read this before you book

More questions
Who actually works on our account: you, a junior, or a bot?

The founder, on every account, with no account managers in between; we take a select few clients so it stays that way. Our agents do the handwork, and he decides every change.

Will AI be moving our budget with nobody watching?

No. You set the total budget and how it splits. Inside that, the founder decides each move and writes down why, and our agents carry it out.

What results can you promise us?

No number would be honest before we have seen the account. What you can count on is a method that has worked time and again: research that maps your KPIs and targets, then finding the LinkedIn audiences inside your ICP that your offer resonates with, then optimising and scaling as the account grows. Usually that costs noticeably less per lead than your earlier attempts.

We spend $8,000 a month on LinkedIn. Are we too small for you?

For this practice, yes: it is built for LinkedIn budgets from $15,000 a month. Below that, nForce, our agents without the service, usually fits better.

It’s one senior person. What happens when you’re off?

A senior LinkedIn campaign manager covers, working to the same written standard.

What’s the catch with the free audit?

Only a follow-up. It reads your public ads in LinkedIn’s Ad Library, so it cannot see settings, spend or results. The full audit can.

Who shouldn’t hire you?

Usually, companies with no closed deals yet: there is no data, often no funnel, and market fit is unproven. With the budget and the will to invest, we can still help.

Where to start

A 30-minute call with the founder

Where you’re headed, what LinkedIn should do for you this quarter, and a straight answer on whether we’re the right fit.

Book a strategy call

Not ready to talk? Start with an audit.

Running LinkedIn yourself? nForce gives your team the same agents.