b2b factory is one senior GTM engineer. campaigns compiled through the LinkedIn Marketing API, Thought Leader Ads that outperform brand creative ~4.5x, founder content written by a person — and a lead pipeline that enriches, scores and routes itself.
no account managers. no juniors. no handoffs.
most agencies describe a process. this one operates infrastructure: a LinkedIn Marketing API integration, a Meta Graph integration, enrichment loops across Apollo and Apify, and reporting agents wired into the client's CRM. it runs every week whether or not anyone is watching.
linkedin.api connected · campaigns compiled & rotated programmatically meta.graph connected · instant-form leads polled hourly enrich.loop apollo ↔ apify · every lead verified, scored against ICP tla.engine exec posts promoted · engagement 10–20% · CPE from €0.68 crm.sync hubspot clean · zero orphaned leads · weekly report, read by the CEO one operator · the infrastructure is billed as named line items, not hidden in a retainer
of LinkedIn long-form now tests as AI-generated. LinkedIn suppresses it — there's a "seems like AI slop" report button and a classifier down-ranking templated content. human-voiced posts are being algorithmically subsidized.
thought leader ads vs standard brand ads: 2.79% vs 0.61% CTR across 1,000+ B2B advertisers, at roughly a third of the cost per engagement. the cheapest attention on the platform comes from a face.
of agency professionals say the hourly model is broken, and clients now ask for AI discounts on it. the replacement: a senior operator plus owned automation, priced flat, visible on the invoice.
campaigns built and rotated through the Marketing API — not clicked together in Campaign Manager. precise audiences, even rotation, full audit trail. meta added when the numbers earn it.
your executives' real posts, promoted from their own profiles. the format the data says wins, and most agencies can't run — because running it means writing it.
named agents on your invoice: enrichment loop, lead-intake, reporting, warm-list manager. every form lead verified, scored and routed. a bill of materials, not a black box.
before anything is paid: a 30-point read of your account, creative, tracking and your leaders' organic presence. five working days. yours to keep either way.
audience architecture rebuilt from source. tracking and conversions API verified. first creative wave shipped. founder cadence started so there's something worth promoting by week three.
posts that land become thought leader ads. losers cut weekly, not quarterly. lead intake, enrichment and routing go live — pipeline becomes the scoreboard, not MQLs.
content earns attention, paid buys reach for the winners, engagers feed retargeting pools, and the CRM shows which post became which deal. month-to-month from here.
"one of the most dedicated and detail-oriented performance marketers I know… I had the pleasure of watching him grow from a generalist into someone running millions in ad spend on his own."
"I tasked him with rebuilding the marketing measurement model to reflect a more comprehensive view of marketing impact. the foundation he built laid the groundwork for increasing our marketing efficiency and impact to the business."
never a percentage of spend. my incentive is your CPL, not your budget.
the teardown already did the setup thinking.
then month-to-month, 30 days' notice.
the number of accounts one operator can be inside daily. capacity, not scarcity theatre.
the person who writes the post also runs the ad. no handoff exists.
a GTM engineer builds automated revenue systems — enrichment, scoring, routing, reporting — instead of throwing headcount at them. agencies bill you for the hours those tasks take; here they run as infrastructure, and the human hours go to the two things machines are bad at: strategy, and writing in your founder's voice.
yes — that's the point. most LinkedIn agencies explicitly don't ("you supply the creative"). the message decides whether the media works, so the person who writes it should be accountable for the CPL.
openly. drafting is AI-assisted, the voice is the founder's, approval is human — every post, every time. the ops layer is fully automated and billed as named line items so you can see what the machine does. unreviewed AI content never ships in your name; that's the slop LinkedIn now suppresses.
if your average deal is under €10k, LinkedIn's click costs will eat you — the teardown will say so. if you need a big team in every meeting, twelve-month contracts, or someone to execute a plan you already wrote: wrong shape, better said now.
flat monthly fee, scoped after the teardown — never a percentage of spend, no setup fee, infrastructure billed as transparent line items. the teardown is free and tells both of us whether the engagement is worth it.
thirty checkpoints across your account, creative, tracking and founder presence. five working days. no call required. yours to keep either way.
get the teardown →