scope
what gets inspected
teardown_spec.md · rev 2.1
a · account & structure — 7
- campaign architecture and objective fit
- bid strategy vs actual auction behavior
- budget distribution and pacing
- audience overlap and cannibalisation
- retargeting pool construction
- frequency and fatigue at ad level
- naming, hygiene, audit trail
b · creative — 7
- hook quality above the fold
- format mix vs what the data favors
- funnel-stage coverage
- rotation fairness — is linkedin starving your tests?
- competitors' live ads, from the ad library
- landing-page message match
- mobile rendering of every live ad
c · tracking & plumbing — 6
- insight tag and conversions api health
- form field friction vs conversion
- utm discipline and attribution path
- crm handoff — where leads actually land
- lead quality vs what sales says
- reporting truthfulness vs platform numbers
d · thought-leadership readiness — 6
- which leaders have promotable presence today
- existing posts that should already be ads
- voice strength vs the slop baseline
- engagement quality of current audience
- tla benchmark projection for your icp
- the surround-sound opportunity map
e · the verdict — 4
- the three changes that move your number most
- priority order, with reasoning
- what I'd automate first, and why
- honest read: is linkedin even your problem?
deliverable: a scored document — readable by a CEO in ten minutes, actionable by whoever runs your account. including if that's not me.
why free? comparable audits sell for €750–$2,000 at the named linkedin agencies. I'd rather be judged on the document than on a discovery call — and if the teardown says linkedin isn't your problem, it will say that, because a wrong-fit client costs one of four slots.