One senior specialist on every account
B2B Factory takes a select few clients at a time, so the founder runs every account himself, with no account managers in between. The builds, changes and reports run on nForce, the agents we built for this work.
Twelve years on every side of the table
In-house, agency, fractional and owner, with LinkedIn ads at the centre of each.
Asher on LinkedIn- 2015–2023WalkMeLinkedIn campaign manager to director of growth and marketing operationsIn-house
- 2024–2025RemotionHead of strategyAgency
- 2026Two AI start-upsFractional marketing leadFractional
- 2026B2B FactoryFounderOwner
I joined WalkMe in 2015 to run its LinkedIn campaigns and stayed eight years, through the IPO. The budget started at $5K in the first month, when LinkedIn only had text ads, and grew to $12.7M a year at its peak, across every ad format LinkedIn offers today. Paid acquisition became the company’s main source of pipeline, and as director of growth and marketing operations I ran a team of ten.
At Remotion, a boutique LinkedIn shop, I was head of strategy, managing accounts and engineering go-to-market for dozens of mid-market B2B tech companies. Then I ran marketing for two AI start-ups as a fractional lead. Along the way I worked with Sprinklr as a design partner, building LinkedIn-specific martech.
B2B Factory is what I built from all of it.
Paid media run like software at WalkMe
At WalkMe I set up paid media automation on Sprinklr: LinkedIn and Salesforce connected, ads created in bulk and reports sent automatically. Sprinklr’s case study, which quotes me, counts the results of the first 13 months.
Read it on sprinklr.com442
workdays saved
794+
automated reports
Source: Sprinklr’s case study of WalkMe
Work with the founder from the first call
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