Questions before you book
Straight answers on how we work, the audit and what it costs. Anything else, ask us on the strategy call.
Working with us
Who actually works on our account: you, a junior, or a bot?
The founder, on every account, with no account managers in between; we take a select few clients so it stays that way. Our agents do the handwork, and he decides every change.
Will AI be moving our budget with nobody watching?
No. You set the total budget and how it splits. Inside that, the founder decides each move and writes down why, and our agents carry it out.
It’s one senior person. What happens when you’re off?
A senior LinkedIn campaign manager covers, working to the same written standard.
How soon do the first campaigns go live?
Within the first week, starting from the audit and the plan for the quarter.
How often do you report?
Every month, a report on spend and results. Every quarter, we review the plan for the next one with you.
What results can you promise us?
No number would be honest before we have seen the account. What you can count on is a method that has worked time and again: research that maps your KPIs and targets, then finding the LinkedIn audiences inside your ICP that your offer resonates with, then optimising and scaling as the account grows. Usually that costs noticeably less per lead than your earlier attempts.
Fit
We spend $8,000 a month on LinkedIn. Are we too small for you?
For this practice, yes: it is built for LinkedIn budgets from $15,000 a month. Below that, nForce, our agents without the service, usually fits better.
Who shouldn’t hire you?
Usually, companies with no closed deals yet: there is no data, often no funnel, and market fit is unproven. With the budget and the will to invest, we can still help.
The audit
What’s the catch with the free audit?
Only a follow-up. It reads your public ads in LinkedIn’s Ad Library, so it cannot see settings, spend or results. The full audit can.
Is the full audit free?
Yes, once for each LinkedIn ad account. It reads your account read-only in Claude, and the report is ready about three minutes after you answer its questions. Nothing in your account changes.
Pricing
What stops you from coasting?
Every change comes with a written reason, and there is a plan for each quarter. After the minimum it runs month to month, so each month has to earn the next.
Why three months?
The first plan, the first tests and enough results to judge them take about three months.
We spend more than $25,000 a month. How does the fee work?
The plan fee stays, and we add a share of the spend above $25,000: 10% on the next $20,000, one point less on each $20,000 after that, and 3% on everything above $165,000. At $60,000 a month, that adds $3,350 to the plan fee.
Do you make the ads, or do we need a designer?
Ad copy and image ads come with every plan. Other creative is on request on the first two plans and included on full agency scope; video is quoted separately on all three.
We also run Meta and Google. Can you take those?
Yes, on the full agency scope plan. The other two plans cover LinkedIn ads only.
What will you never do?
Raise your budget to raise our fee, promise numbers before we have seen the account, or turn on audience expansion to spend the budget faster.
Start with a strategy call
30 minutes on your goals and your account, and a straight answer on which plan fits.